Toyota bZ4X
A lot of people have doubts about electric vehicles.
Range anxiety, charging infrastructure, long term cost, the list goes on.
So to prove that there’s nothing to worry about, we partnered with one of the most energetic families in the UK. Because if the bZ4X can keep up with them, it can keep up with anyone.
And to prove how reliable EVs are, Toyota lets you take the bZ4X for a 24 hour test drive.
That means no 45 minute time limit.
No awkward salesman in the passenger seat.
Just plenty of time to figure out if the car is right for you.
So we made a whole bunch of ads to showcase that you can really test it like you own it.
Here’s some of the full length ads:
Creative director: Tom Ewart
Art director: Grace Cheah