Hallmark Luxury Care Homes
People expect a care home to be a gloomy place, but Hallmark proves that it can be a place full of life, colour and enjoyment.
In this rebrand, we created a new tone of voice, then rolled it out across the Hallmark website and local press ads.
Brand film
Our press ads let people know about specific benefits of living in a Hallmark care home. Whether it’s the communal gardening areas, or the expertly made cocktails, there’s something that each resident can enjoy.
Creative director: Tom Ewart
Art director: Grace Cheah